Primary Mark

The Primary Mark should be used in the majority of situations when referring to or representing Kickserv.

Do

  • Use the Primary Mark in blog posts, news articles, etc. when referring to Kickserv
  • Choose the black or white version for best contrast with the background

Don’t

  • Squeeze or stretch the Primary Mark
  • Change the color of the Primary Mark
  • Add shadows or outlines to the Primary Mark

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Secondary Mark

The Secondary Mark is appropriate for times when the Kickserv name is already established with the viewer (app icon, favicon, avatar, etc.). It is the best mark for display at small sizes.

Do

  • Use the Secondary Mark for social media avatars, app icons, etc.
  • Choose the black or white version for best contrast with the background

Don’t

  • Use the Secondary Mark when there is no other reference to Kickserv
  • Squeeze or stretch the Secondary Mark
  • Change the colors of the Secondary Mark
  • Add shadows or outlines to the Secondary Mark

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Lockup

The Lockup combines the Primary Mark and Secondary Mark into one cohesive logo.

Do

  • Use the Lockup for low-color applications like screen printing
  • Choose the black or white version for best contrast with the background

Don’t

  • Change the colors of the Lockup
  • Change the spacing of the components within the Lockup

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